Tanamera Coffee 2.0
Following the success of Tanamera Coffee in Thamrin, the local artisan café expanded to Serpong to serve customers in the Southern outskirts of Jakarta. Spread over two floors, the first floor consists of a cafe and the site of the biggest roasting machine in any cafe in Indonesia and the second floor is a communal area with a coffee bar concept.
We have customized foldable steel doors and windows that allow both floors to make connection with the adjacent park.
We implemented the original design concept consisting of the usage of recycled materials and steel panels, and added the accent color red into the interior which comes from Tanamera’s brand identity.
This gives a bold yet a non-overwhelming statement to contrast the major black interior. We chose weathered steel as the primary material to give a more dynamic feel into the interior as the material will age and weather in the coming years. All the chosen materials are to represent Tanamera Coffee as an optimistic business that produces and supplies high quality local coffee to both direct and indirect customers.