For the debut of furniture company QSF at Indonesia furniture fair IFEX 2019 in Jakarta, Studio Eva Natasa creates a concept INTERMIXTURE: A juxtapositions of hard and soft geometries, contrasting materials and finishes connected in a seamless flow to create an unexpected journey that evokes inspirations and creativities.
The concept is then interpreted by Studio Eva Natasa and Aldo Felix Studio into a 160m2 exhibition space, skilfully designed to present the collections of meticulously made furniture. The space features handmade custom wooden wall and flooring made from the waste teak wood from the company. Natural rattan and polypropylene yarn are used in the woven panels to create intriguing contrast of raw and refined, natural and engineered.
Most of the materials used throughout the space, from the Javanese teak wood to Borneo rattan to the Balinese red bricks while designed and executed in a precise manner, are presented in their raw state to show their natural characters to represent the core of the company that is driven by their passion for innovation and creativity and to highlight the quality of craftsmanship and the richness of natural materials of Indonesia.
Concept and direction: Studio Eva Natasa
Exhibition design: Studio Eva Natasa and Aldo Felix Studio
Letter D Booth
Letter D is a creative restaurant and bar who consistently delivers vibrant dishes and cocktail menu.
Reflecting the client’s needs to hold open kitchen booths for their exhibition across Jakarta, we worked with plywood panels that are easy to transport, assemble and customized to fit in different exhibition area.
With regards to aesthetics, we chose different types of grain and finishes to the plywood panels to accentuate the materials. We also applied rectangle window frames on the panels to indicate clearly the flow of circulation from menu viewing, ordering to picking up the order.
Photography: Laurentius Wisnu
Tanamera Coffee Booth
In designing a modular booth for Tanamera Coffee, the aim is to have a booth that is adjustable when placed in different locations and area size. The design simplifies the operation chain from the coffee order at the entrance to the coffee pick-up at the exit, thereby representing the chain as a straight linear circulation. One of Tanamera’s goals is to educate the customers about the coffee-making process. Hence, the interior is designed to stimulate the communication exchange between the baristas and the customers making use of the small and intimate space.
The design is built upon the concept of curiosity and intimacy to invite people into the booth. The precise openings on each wall elevation, were deliberately made at different eye-level to highlight the human’s eye perspectives as one moves from one viewpoint to the other. The narrow openings such as the two openings below the signage, the vertical window at the exit, the six openings at the foot-level, are to spark people’s curiosity about the coffee-making process from outside of the booth. Materials and color palette are retained from the original interior that signifies Tanamera’s brand identity.