Masa Studio is a branding studio specializing in brand identity, creative direction and digital design based in Jakarta.The overall ambience for their office is masculine yet playful, with materials such as grey polished concrete floor, black-colored tables, dark wood cabinets, and colorful furniture filling the space. The office is also characterized by its open space which encompasses the working area, lounge, and pantry. The director’s room and lounge are located in the back area, with a view of the Jakarta skyline. The studio’s meeting room serves the multifunctional purposes of hosting informal meetings, breaks, and games. A terracotta-shelved cabinet graces the surrounding walls of the space, functioning as a bookshelf and project showcase area.
Koda is a newly opened Japanese speakeasy bar by Yutaka Nakashima, where cocktails are tailored specifically for the customers. The concept for this bar is to “find the exit to an entrance of the perfect drink”.
Located in Central Jakarta, it is a hidden gem where the facade exterior is raw and cold, blending with the surrounding finishes, while the interior is elegant. The main entrance door to the bar is designed in a way that it resembles an exit door. As the customers “exit” through the door, they find an entry to an elegant bar filled with velvet and leather couches and rich dark walnut wood interior, giving a warm and cozy feeling to the space. The contrasting design of the exterior and interior gives the customers a whole new grant entrance experience, as they enter the bar.
For the debut of furniture company QSF at Indonesia furniture fair IFEX 2019 in Jakarta, Studio Eva Natasa creates a concept INTERMIXTURE: A juxtapositions of hard and soft geometries, contrasting materials and finishes connected in a seamless flow to create an unexpected journey that evokes inspirations and creativities.
The concept is then interpreted by Studio Eva Natasa and Aldo Felix Studio into a 160m2 exhibition space, skilfully designed to present the collections of meticulously made furniture. The space features handmade custom wooden wall and flooring made from the waste teak wood from the company. Natural rattan and polypropylene yarn are used in the woven panels to create intriguing contrast of raw and refined, natural and engineered.
Most of the materials used throughout the space, from the Javanese teak wood to Borneo rattan to the Balinese red bricks while designed and executed in a precise manner, are presented in their raw state to show their natural characters to represent the core of the company that is driven by their passion for innovation and creativity and to highlight the quality of craftsmanship and the richness of natural materials of Indonesia.
Concept and direction: Studio Eva Natasa
Exhibition design: Studio Eva Natasa and Aldo Felix Studio